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PARTNERSHIPS / TALENT / EXPERIENCES / MEDIA + IP

MAKE
CULTURE
MOVE.

We build brand partnerships, creator campaigns, live experiences, media, and original IP for brands—and commercial opportunities for creators. Engage one engine or connect all four.

2,000+Attendees at Basel Never Ends, Miami Art Week 2025Achieved in 2025—not projected attendance or 2026 capacity.
Start a project Book a call (opens in a new tab)View the work
SCROLL / 01

Selected work. MXU’s role.

All selected work
01 / EXECUTED WORK

Jake Paul Official Post-Fight Event

MXU’s roleCo-production, hospitality ownership, venue production, guest and talent curation, sponsor activation execution, and media and content support.

View the case 02 / EXECUTED WORK

Diplo’s Run Club × Vidae Coffee

MXU’s rolePartnership integration, campaign strategy, consumer promotion, experiential activation, product sampling, and on-site brand presence.

View the case 03 / EXECUTED WORK

Mark Shapiro × Dolce & Gabbana Residences

MXU’s roleEvent production, guest curation, hospitality, programming, experience design, and media production.

View the case
SELECTED BRANDS + ORGANIZATIONS ACROSS MXU WORK
Coca-Cola
Cliffy TV
TikTok LIVE
PUMA
Topo Chico
Red Bull
Miami Downtown Development Authority
Vai Dái Coffee
Mabï Tea

What partnership with MXU produces.

100M+Earned impressions across the MXU portfolio
500+Talent and creators across the broader ecosystem
$1M+Creator earnings and partnership value facilitated
2,000+Attendees at Basel Never Ends, Miami Art Week 2025

Creator value includes contracted fees, program earnings, TikTok LIVE monetization, and negotiated partnership value. Portfolio results vary by program.

TWO COMMUNITIES / ONE COMPANY

WHO MXU
BUILDS WITH.

01 / FOR BRANDS

FOR BRANDS

BRANDS.

Enter culture with a clear role, credible talent, and a program built to compound.

  • Activations
  • Partnerships
EXPLORE BRANDS 02 / FOR CREATORS

FOR CREATORS

CREATORS.

Connect your audience and ambition to partnerships, monetization, media, and new IP.

  • Monetization
  • TikTok LIVE
EXPLORE CREATORS

THE MXU OPERATING SYSTEM

FOUR ENGINES.
ONE COMPANY.

Strategy, people, physical experience, and media connect inside one commercial system. Each engine can work alone. The strongest programs move through more than one.

01FOR BRANDS

PARTNERSHIPS & CAMPAIGNS

Give the brand a role culture can feel.

Strategy, creator campaigns, sponsorship, integrations, UGC, and talent partnerships tied to a commercial objective.

COMMERCIAL STRATEGY + CAMPAIGNS
02FOR CREATORS

TALENT & CREATOR MONETIZATION

Turn attention into opportunity.

Brand deals, casting, bookings, TikTok LIVE, creator development, and selective representation support.

10M+ TIKTOK LIVE DIAMONDS
03FOR MOMENTS

EXPERIENCES & THE CIRCUIT

Build the room people remember.

Activations, hospitality, cultural partnerships, and programs surrounding the moments when markets gather.

5 ACTIVE CIRCUIT WINDOWS
04FOR AUDIENCES

MEDIA & ORIGINAL IP

Make the moment travel.

Branded content, live-to-screen formats, creator-led series, campaign media, distribution, and original concepts.

DISTRIBUTION + ORIGINAL IP

CURRENT SPONSORSHIP OPPORTUNITY / THE CIRCUIT

Basel Never Ends.

Sunday, December 6, 2026 · Miami Art Week

Put your brand into an MXU-produced night at a private waterfront villa. Explore hospitality, brand integration, creator content, and media opportunities.

Pricing, availability, and partnership inventory are confirmed in writing. Independent MXU programming; not affiliated with Art Basel.
Discuss sponsorship Explore the program

SELECTED WORK / DOCUMENTED ROLE + PROOF

THE WORK
HAS TO HOLD UP.

View all work
Guests and partners gathered during MXU programming in Miami Race Week
01 / Experiences & Partnerships

Miami / 2026

F1 Miami Race Week

A multi-event hospitality and partnership platform built across Miami Race Week.
VIEW CASE
Creators participating in an MXU talent and creator program02

Creator Monetization & Platform Operations

MXU TikTok LIVE Creator Network

MXU TikTok LIVE Creator Network.VIEW CASE
Guests gathered at an MXU cultural hospitality program during Miami Art Week03

Cultural Programming, Hospitality & Media

Art Basel Miami

A multi-night exchange of hospitality, culture, brands, and investor communities.VIEW CASE
MXU archival still from Diplo Run Club Miami fieldwork04

Experiences, Community & Media

Diplo Run Club Miami

A filmed and photographed MXU run-club activation from the field.VIEW CASE
Guests at an MXU cultural program in Miami

THE CIRCUIT / 2026—2027

WHERE THE
MARKET
GATHERS NEXT.

A commercial calendar around the cultural windows where brands, creators, talent, capital, and attention naturally converge.

01

Jupiter Festival 2026

In Development03

Art Basel Miami 2026

Partnership Window04

Super Bowl 2027

In Development05

All-Star Weekend 2027

Partnership Window06

F1 Miami 2027

In Development

Planning and commercial-development windows. Listings do not imply endorsement, official status, rights-holder affiliation, public ticketing, or a confirmed partner relationship.

Explore The Circuit

BUILT BY OPERATORS

THE PEOPLE
BEHIND THE SYSTEM.

01 / Co-Founder & CEO / Partnerships, Growth & Talent

Daniel Mwangi

Daniel leads MXU’s commercial relationships, business development, talent strategy, market expansion, and the partnerships that connect brands and creators to cultural opportunity.

02 / Co-Founder & COO / Creative, Experiences & Operations

Devin Mailey

Devin leads MXU’s creative direction, experience development, operating systems, and execution—turning commercial opportunities into programs that can be delivered at a high standard.

MIAMI / LOS ANGELES / GLOBAL, PROJECT-BASED

THE NEXT MOVE

BUILD THE
SYSTEM.

Bring MXU the audience, cultural window, opportunity, or commercial objective. We will identify the right role, people, program, and next conversation.

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